You’ve graduated from beauty school. You have your skin care license in hand. Now is the time to start charting a course for success. Do you want the security of working for a spa or salon? Are you looking for the greater earning potential of an independent contractor? Or is your license a stepping stone to other options, such as retail sales, representing a cosmetics line, or opening your own business? As a new licensee, it may be too soon to find your niche, so first, get some experience under your belt.
Step #1: Find a great place to work and be a sponge.
Man the reception desk. Take each and every kind of service that comes your way. And seize every opportunity to sit in on consultations and treatments so that you can borrow the best from those practitioners who have the most repeat customers and sell the most products.
Step #2: Promote yourself.
Have business cards made. Put up a website and write a skin care blog. Join the conversation in beauty and wellness chat rooms. Update your Linked-In profile, and use all your favorite social media sites to reach out to those who do or will need skin care services.
Step #3: Be a joiner.
Join a gym and network around the clock in order to generate the awareness that will have clients beating a path to your door.
Step #4) Read and Learn
Read everything you can get your hands on about the beauty industry, including the latest trends, treatments, technology, and areas of opportunity. Find out where the jobs are and what treatments are the most popular and profitable. Beyond that, stay abreast of the marketplace so that you can evolve your practice as needed to grow your client base and profit margins.
Step #5) Broaden your areas of expertise.
The beauty marketplace is crowded, so give yourself a huge competitive edge with dual and triple licensing. Go on to earn a Cosmetology license as well as an Electrology license, the prerequisite for becoming a licensed Laser Hair Removal Technician. What’s more, if you want to add a Massage Therapy license to your lineup, it would be to your advantage. By doubling and tripling your areas of specialization, those clients who come in for microdermabrasion will now return to you for laser hair removal and a rejuvenating deep massage.
Step #6) Be the consummate professional.
Be on time for your consultations and treatments. Start with a weekly work schedule and stick to it so that client’s know they can rely on you. Don’t juggle and move appointments. And no matter what’s going on at home or at work, always perform at the top of your game, giving clients the service and quality of care that will keep them coming back.
Step #7) Take your career to the next level.
Once you’ve established your stature as a licensed practitioner, start thinking about your future in the industry. Will you be content to remain an employee, or do you have what it takes to strike out on your own as an independent contractor? Would you like to move into other areas of the beauty industry? Or is your ultimate objective owning your own business? Explore your options and create a business plan. Then prepare to bring that plan to fruition. With your experience, training and licensing, there’s nowhere to go but up!